Next Media partners with German football club on youth development

Created 17 July 2021
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Borussia Dortmund (BVB), winner of the 20/21 DFB-Pokal, has cooperated with Next Media to set up BVB youth academies and roll out a youth program in several schools across Vietnam.


In addition to these youth programs, Next Media and BVB will work on digital content for the Vietnamese market over the next five years.

The partnership will see BVB develop its second academy hub in Asia following ongoing collaboration with Nova Dortmund Soccer Academy in Japan since 2018. Next Media will also have exclusive digital and marketing access to BVB, giving fans access to seamless in-depth club content.


Borussia Dortmund's representatives. Photo by Next Media.

BVB Head of International and New Business, Benedikt Scholz, said: "We met last year around the same time in Dortmund and fast forward 12 months, they are now here with us as part of our BVB family. I'm thrilled and excited to have them on board. They have also recently signed with Bundesliga as their official broadcaster in Vietnam and we collectively look forward to adding more initiatives and activities with Next Media."

Suresh Letchmanan, BVB Asia Pacific managing director, committed to delivering fun and cool content to Next Media and bring top professional and ambitious coaches from BVB to share the BVB philosophy and know-how with young players in Vietnam.

"Vietnamese football is up there and among the best in Southeast Asia, which makes this partnership another important milestone for us in Vietnam and another footprint in Asia," he added.


Next Media's representatives at the virtual signing ceremony. Photo by Next Media.

On Next Media's side, General Director Nguyen Trung Kien stated cooperation opens up an opportunity for Vietnamese players to shine in Europe. BVB is one of the leading clubs in Europe with a long tradition and a large number of fans around the world, methodically investing in the youth training system, thereby contemporarily nurturing world-class stars.

"Next Media wishes to bring the philosophy, professional and classy youth training programs to Vietnamese youngsters. I believe with the talent of Vietnamese youngsters combined with BVB's philosophy, Vietnam would soon have excellent players to shine in Europe," he stressed.

Next Media is one of Vietnam’s pioneers in sports and digital media with innovation as its focal point. Blending traditional with digital media, Next Media is the strategic partner of broadcasters as well as Dailymotion, Facebook and YouTube. With a proven track record of maximizing value for all stakeholders involved, from federations and brands to fans, Next Media is expanding quickly beyond Vietnam into the Southeast Asian landscape.


Source: VNE

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