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National broadcaster acquires last-minute screening rights for Tokyo Olympics

Created 22 July 2021
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VTV has announced the purchase of broadcasting rights for the Tokyo Olympics, with two days left until the event.

National broadcaster acquires last-minute screening rights for Tokyo Olympics

In the announcement, the national broadcaster stated: "VTV has reached an agreement with a partner on Olympic broadcasting rights. Currently, VTV is rushing to complete the work with partners and will soon reveal the broadcasting schedule."

The Tokyo Olympics will take place from July 23 to Aug. 8 in Japan. The world’s biggest sporting event is held every four years with the participation of top athletes.

During the past three years, VTV has made efforts to negotiate Olympic broadcasting rights.

Initially, the price offered was 20 times higher than that for the 2016 Rio Olympics. Due to disagreements, both sides failed to seal the deal.

Fortunately, by July 21, the negotiation process ended with VTV officially holding the right to broadcast the Tokyo event in Vietnam.

Vietnam’s Olympic delegation consists of 43 members, including 18 athletes competing in 11 sports.

 

Source: VNE

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