HCMC promotes tourism on CNN to reach global audience

Created 14 December 2022
  • PDF
Editor Choice
Share
(0 votes, average 0 out of 5)

CNN has begun broadcasting commercials highlighting Ho Chi Minh City's colorful festivals and cuisine to audiences in the Asia-Pacific and North American regions.
The Notre Dame Cathedral in HCMCs District 1 is under innovation, April 2020. Photo by VnExpress/Quynh Tran

This is the first time the city has been featured on the popular cable news network.

The Notre Dame Cathedral in HCMCs District 1 is under innovation, April 2020. Photo by VnExpress/Quynh Tran

The Notre Dame Cathedral in HCMC's District 1 is under innovation, April 2020. Photo by VnExpress/Quynh Tran

The ads showcasing the city's iconic tourism sites, traditional festivals and diverse cuisine will be broadcast three times a day in the television channel's Asia-Pacific and North American regions. The ad campaign will run until the end of this month.

City authorities hope that the promotion on CNN will help the city to attract more travelers from key tourism markets around the world.

After Vietnam reopened to international tourism on March 15, HCMC recorded a slower recovery in international tourist arrivals than its regional neighbors, the Department of Tourism said.

In the first 10 months of this year HCMC received 2.65 million foreign arrivals, or 76% of its target for the year. The southern metropolis is hoping to attract 3.5 million foreign visitors this year.

HCMC ranked second in a list of 10 most searched travel destinations by Americans this year after London, according to Google Flights data.


Source: VNE

Maybe You Also Interesting :

» Tourism makes hopeful start as January visitor numbers rise by 23%

The number of foreign visitors jumped by 23.2% in January to over 871,000, heralding a recovery for the tourism industry, which targets eight million arrivals...

» Vietnam's tourism, trade, FDI rosy amid China's reopening: HSBC

HSBC predicts that Vietnam's tourism, trade and FDI will have rosy prospects this year as China reopens borders.

» Vietnam reopens to tourists without fixing its problems

Foreigners expressed disappointment coming to Vietnam post-Covid and seeing many problems persist, or get worse.